SEO (Search Engine Optimization) is used to improve a website’s visibility on search engines like Google. It helps your website appear higher in search results when people search for related topics.
SEO is important because it brings free organic traffic to your website. When your site ranks higher, more people can find your business, products, or content without paying for ads.
It also builds trust and credibility. Users usually trust websites that appear on the first page of Google.
Overall, SEO helps grow online presence, increase visitors, and improve business success.